
16 Apr Appropriate Identity
A lot of online services today take advantage of social media identities. You can start using a subscription service such as Spotify or Viaplay service with your Facebook identity. Social media identities minimize friction in adopting new consumer services. The same use case is not really practical for business-to-business environment. Social media identities are not usable in cases, where larger transactions take place, even in the consumer world. And I can’t see these low level of assurance identities being used in the financial, healthcare or government sector. For online service providers this means that they need to figure out what is the appropriate identity they can accept.
Lets look at the digital identities through their use cases rather than technology.
Customer Conversion
Anything that lowers friction when registering or capturing a visitor should be considered. If you are considering slapping a username and password and a registration form into your new shiny online service – take a deep breath, and reconsider. Yet another password is the number one reason for abandoning a service. Let your visitors use something that they already have.
In the light of recent events, you might want to offer your visitors alternatives to Facebook. We know that Facebook was hoarding data, and that its business model is based on selling targeted ads. What most of us didn’t really realise (or care) was how much Facebook actually processes our data weather we actively use Facebook or not, and how eager they’ve been selling our data to third parties. Therefore, you can’t solely rely on Facebook social media identities for capturing your visitors. Add other brands as well, such as Google, LinkedIn, Microsoft etc. All of these are low level identities – you just can’t be sure that the identity is a valid one, but they are good in easing their registration pain.
If you need more accurate identity data during registration, you have plenty of alternatives to choose from. A global alternative is Mobile Connect, an initiative by GSMA and already available in multiple countries with over three billion potential users – and more coming each month as mobile network operators launch their own Mobile Connect services. Local alternatives exist in many forms. Some countries have launched trust networks, where you can acquire nationwide authentication services using a single contract. Or you may have a framework in place that allows you to connect to local identity providers – organisations that have created digital identities to their customers and are offering third parties to utilise those identities within their own services. A common thread among these providers is that they
- Very often provide strong authentication with verified identity attributes
- Don’t have a business model where personal data is exploited in every imaginable way – quite the contrary, they are typically very privacy oriented
There are also companies that can offer multinational identity brokering services, like Telia [in Finnish]. These brokering services are typically connected to country networks, or have established links to local, country level, identity providers. Through Identity Brokers companies can easily acquire services that provide convenient authentication with valid identity data.
When choosing an appropriate identity for conversion you must weigh in at least these facts: How difficult it is for the visitor and how trustworthy is the identity. Social media identities are very convenient for the end users (if they have one), but have taken a huge hit on the trust side. Even in the congressional hearing Mark Zuckerberg failed to describe how Facebook follows its users while they are not using their services. The other alternatives might be a bit more cumbersome to use, but their trustworthiness is way better than social identities. To increase your conversion rates – why not offer a good selection of third party identities from social to other more privacy oriented alternatives.
Customer Retention
The golden 80:20 rule applies here – it’s easier to sell to existing customers. If they have taken their time to become your customers, they are more likely to buy again from you than your competition. But if you make their life difficult, customers will vote with their feet (or keyboard as this is all about digital).
The appropriate identity plays a part here. There are quite a few online services out there already with vast customer databases (accounts). What you can do to make the life of a customer easier is to allow something called User Driven Federation. In practise this means that the customer can link a third party identity to their existing account and instead of using the forgotten and subsequently reset password for logins. Mobile Connect is a prime example here, as some mobile network operators have implemented authentication solutions that utilize the biometric capabilities of a mobile phone. Logging in with your fingerprint? Can it get any easier? And you won’t easily forget your fingerprint…
Special Case: Appropriate Identity for your Business Customers
Most of the text above deals with challenges related to more consumer type of services. But the same problems persist in the B2B environment, where yet another password is a curse. For business customers, service providers can allow single sign-on from the business customer network, if they have one. For smaller businesses without their own network infrastructure, the service provider can allow access using something that they already have, including a social media identity – but typically this identity will be linked into an existing account they have with the service provider. For an extended explanation on how to better manage your business customers, check out our Customer IAM blogs or the Customer IAM 101 Webinar.
How / Where to Get Appropriate Authentication?
Don’t even think about starting your own project developing the necessary technology. The key component that you need is an Identity Provider (IdP), and there’s plenty out there – Including our (the first European, fully interoperability certified IdP) Identity Server. Authentication protocols change and evolve. The Identity Provider will make sure you can take advantage of new authentication methods and trust frameworks. If you need to manage customer identities, link third party authentication methods to the existing accounts, you need your own Identity Server. If you only need authentication, you can search an identity broker that can provide services in your own market area.
Contact us from the link below to learn how we can help you to manage your customer identities.
MonteFum
Posted at 13:14h, 02 Mayaspirin and ed
WilliamClems
Posted at 16:50h, 05 Mayherbal ed treatment buy prescription drugs online legally ed pills comparison
aimsDify
Posted at 21:28h, 05 Maypurchase modafinil for sale order provigil 200mg for sale buy modafinil online cheap
WilliamClems
Posted at 07:57h, 07 Mayivermectin nz chewy ivermectin ivermectin paste for ear mites in horses
WilliamClems
Posted at 00:04h, 08 Maybuy prednisone tablets uk prednisone 60 mg price 50 mg prednisone canada pharmacy
WilliamClems
Posted at 13:00h, 08 Mayivermectin vs moxidectin equine ivermectin paste ivermectin skin rash
WilliamClems
Posted at 04:31h, 09 Mayivermectin cost in india ivermectin heartworms ivermectin dosage for potbelly pigs
WilliamClems
Posted at 02:14h, 10 Mayprednisone 10mg canada generic prednisone prednisone sale
WilliamClems
Posted at 14:09h, 10 Maybest medicine for ed otc ed pills herbal ed remedies
CharlesPycle
Posted at 15:06h, 11 Mayfinasteride finasteride tablets generic propecia usa
ngylbstb
Posted at 00:39h, 12 Maypurchase provigil pills
CharlesPycle
Posted at 07:29h, 12 Maybuy cheap prescription drugs online canadian pharmacy online ed meds online without doctor prescription
CharlesPycle
Posted at 10:33h, 13 Mayfinasteride buy online is propecia a prescription drug propecia buy without per
CharlesPycle
Posted at 03:05h, 14 Maycanadian drugstore online pet meds without vet prescription canada buy prescription drugs online
CharlesPycle
Posted at 19:54h, 14 Maydoes ivermectin kill tapeworms in dogs how much 1.87 ivermectin for horses do i give 15 lb dog ivermectin soolantra
CharlesPycle
Posted at 11:31h, 15 Maybuy prescription drugs online without canadian pharmacy pain meds without written prescription
CharlesPycle
Posted at 00:12h, 16 Mayivermectin pigeon ivermectin 90 mg ivermectin overdose in dogs
CanadaRimar
Posted at 09:39h, 17 Mayprescriptions from india generic drugs india order online trusted india online pharmacies
CanadaRimar
Posted at 02:22h, 18 Mayhighest rated canadian pharmacies highest rated canadian pharmacies buy prescription drugs online cheap
CanadaRimar
Posted at 18:08h, 18 Maybest erection pills best male enhancement pills top ed pills
MichaelPip
Posted at 15:48h, 19 Maysildenafil sildenafil 20 mg sildenafil citrate 100mg for sale
MichaelPip
Posted at 08:45h, 20 Maysildenafil 20 mg sildenafil citrate 100mg for sale sildenafil 100 mg
MichaelPip
Posted at 00:29h, 21 Maysildenafil 100 mg lowest price sildenafil citrate 100mg for sale sildenafil 20 mg
MichaelPip
Posted at 16:13h, 21 Maysildenafil 100 mg lowest price sildenafil 100 mg lowest price viagra where to buy
MichaelPip
Posted at 04:54h, 22 Maystromectol for sale stromectol for humans for sale stromectol 3 mg tablets price
MichaelPip
Posted at 17:40h, 22 Mayviagra tablets for men viagra pills sildenafil 20 mg
JamesDum
Posted at 13:35h, 23 Mayoral ivermectin ivermectin for bed bugs stromectol for humans for sale
JamesDum
Posted at 03:23h, 24 Maystromectol tablets for humans stromectol tablets for humans stromectol for sale
JamesDum
Posted at 18:09h, 24 Maystromectol 12 mg tablets stromectol for humans for sale stromectol 12 mg tablets
Craigwaige
Posted at 13:44h, 25 Maywhen will viagra be generic pfizer viagra 100mg price viagra without a doctor prescription usa
Craigwaige
Posted at 06:37h, 26 Maybest place to buy viagra online pfizer viagra 100mg price cost of viagra
Craigwaige
Posted at 23:29h, 26 Maybest place to buy viagra online viagra tablets for men best place to buy generic viagra online
AndrewDom
Posted at 17:12h, 27 Maycialis dapoxetine europe price of cialis 20 mg what is cialis
AndrewDom
Posted at 08:00h, 28 Maycialis dosage strengths price of cialis 20 mg cialis side effects women
AndrewDom
Posted at 00:09h, 29 Maycialis lilly rezeptfrei buy cialis india what does cialis look like
AndrewDom
Posted at 15:36h, 29 Maycialis super active price of cialis 20 mg cost of cialis
AndrewDom
Posted at 05:02h, 30 Maycialis free sample tadalafil without a doctor’s prescription is cialis better than viagra
AndrewDom
Posted at 18:29h, 30 Maycialis dominican resort tadalafil without a doctor’s prescription cialis walmart hvtsgeahdkeyncBtjNeflyl
Ralphavata
Posted at 17:25h, 05 Junecialis and alcohol symptoms buy tadalafil
Chesterpredo
Posted at 00:33h, 07 Junehttps://stromectolgf.online/# ivermectin for humans
IverRift
Posted at 00:33h, 07 Juneivermectin 2mg ivermectin usa
Strombop
Posted at 04:27h, 08 Junegeneric ivermectin ivermectin new zealand
Cameroncop
Posted at 15:07h, 10 Junebuy cheap prescription drugs online buy prescription drugs online legally
Ralphavata
Posted at 19:32h, 10 Junecialis softabs online tadalafil
Stevensnure
Posted at 22:38h, 10 Junehttps://drwithoutdoctorprescription.site/ best canadian online pharmacy
Cameroncop
Posted at 08:50h, 11 Junepain meds without written prescription buy prescription drugs
ThomasBruro
Posted at 14:07h, 11 Junetadalafil without a doctor’s prescription discount prescription drugs
Ralphavata
Posted at 21:00h, 11 Junedoes cialis expire tadalafil
Stevensnure
Posted at 00:03h, 12 Junehttps://drwithoutdoctorprescription.com/# ed meds online without prescription or membership
Cameroncop
Posted at 02:07h, 12 Juneed meds online without doctor prescription buy prescription drugs without doctor
ThomasBruro
Posted at 07:17h, 12 Juneonline canadian drugstore ed meds online without doctor prescription
MichaelSeida
Posted at 19:48h, 16 Junehttps://sildenafilmg.online/# viagra without a doctor prescription
Jamisonder
Posted at 21:01h, 16 Juneviagra cost per pill viagra from canada
https://sildenafilmg.com/ how much is viagra
viagra for men cheap viagra online
MichaelEvelp
Posted at 22:13h, 16 Junebuy generic 100mg viagra online buy real viagra online
BrandonNem
Posted at 15:34h, 17 Junebuy viagra online usa 100mg viagra
MichaelSeida
Posted at 19:13h, 17 Junehttps://sildenafilmg.shop/# viagra without a doctor prescription usa
ascanzsv
Posted at 21:49h, 17 Junebuy hcq in canada
Jamisonder
Posted at 04:42h, 18 Junebuy viagra online canada viagra
https://sildenafilmg.com/ viagra cost per pill
viagra pills where to buy viagra online
MichaelEvelp
Posted at 07:19h, 18 Junesildenafil viagra from canada
BrandonNem
Posted at 14:41h, 18 Junewhen will viagra be generic viagra online usa
MichaelSeida
Posted at 18:01h, 18 Junehttps://sildenafilmg.online/# mexican viagra
BrandonNem
Posted at 13:34h, 19 Juneviagra online usa viagra without a doctor prescription
MichaelEvelp
Posted at 14:23h, 19 Junesildenafil viagra online usa
Jamisonder
Posted at 23:30h, 19 Junehow much is viagra buy real viagra online
https://sildenafilmg.online/# 100mg viagra
100mg viagra buy viagra online usa
BrandonNem
Posted at 12:50h, 20 Junewhen will viagra be generic viagra shop
MichaelEvelp
Posted at 21:00h, 20 Juneviagra mexican viagra
Jamisonder
Posted at 23:06h, 20 Juneonline doctor prescription for viagra viagra from india
https://sildenafilmg.online/# order viagra online
viagra 100mg price order viagra online
GeorgeFaive
Posted at 16:08h, 21 Junebuy amoxicillin 500mg capsules uk amoxicillin for sale
Raymondmak
Posted at 04:09h, 22 Juneclomid medication 50 mg clomid
GeorgeFaive
Posted at 11:13h, 22 Junecan i buy zithromax online buy cheap zithromax online
HomerMew
Posted at 13:27h, 22 Junebuy clomid without a prescription cheap clomid free shipping
https://zithromaxforsale.shop/# zithromax 600 mg tablets
zithromax 500 mg zithromax online usa
1salvation
Posted at 14:13h, 22 June3supervise
RickyEdula
Posted at 18:31h, 22 Junedoxycycline hydrochloride 100mg doxycycline prescription coupon
Stephenoxify
Posted at 19:50h, 22 Junehttps://clomidforsale.life/# where can i buy clomid online in australia
GeorgeFaive
Posted at 06:16h, 23 Junebuy doxycycline tablets 100mg doxycycline 1000mg best buy
RobertEmbar
Posted at 07:53h, 23 Juneorder amoxicillin online no prescription amoxicillin 500 mg brand name
Shelbyabuch
Posted at 16:46h, 23 Juneamoxicillin generic brand amoxicillin no prescipion
PhilipDof
Posted at 09:44h, 24 Junetadalafil tablet buy online buy generic tadalafil online
https://buytadalafil.men/# buy tadalafil 20mg price canada
metformin buy australia 494829 metformin
Raymondmak
Posted at 03:03h, 25 Junehttps://buynolvadex.store/# tamoxifen 20 mg tablet
HomerMew
Posted at 05:12h, 25 Junehow much is metformin 500 mg purchase metformin 500 mg
RickyEdula
Posted at 09:24h, 25 Junebuy tadalafil online australia where to buy tadalafil in usa
https://buytadalafil.men/# tadalafil tablets canada
tadalafil coupon tadalafil 20mg uk
PhilipDof
Posted at 14:37h, 25 Junetamoxifen rash nolvadex half life
https://buylipitor.store/# generic cost of lipitor
furosemide 100mg lasix furosemide
WilliamStype
Posted at 18:01h, 26 Junetadalafil 5 mg coupon cost of tadalafil in india
AnthonyUnfon
Posted at 01:28h, 27 Junehttps://buynolvadex.store/# should i take tamoxifen
Edwardtof
Posted at 03:37h, 27 Junemetformin hcl er metformin hydrochloride 500 mg
HomerMew
Posted at 03:58h, 27 Junecanadian online pharmacy tadalafil canadian pharmacy generic tadalafil
RonaldSkady
Posted at 07:38h, 27 Junehttps://buynolvadex.store/# tamoxifen buy
RobertTriep
Posted at 02:30h, 28 Junehttps://gabapentin.icu/# neurontin 300 600 mg
JefferyEmiSk
Posted at 03:55h, 28 Juneciprofloxacin order online buy cipro online
Thomassor
Posted at 13:08h, 28 Juneneurontin 600 mg neurontin from canada
https://gabapentin.icu/# gabapentin 100mg
diflucan cost canada diflucan 100 mg
Jeffreymet
Posted at 16:58h, 28 Juneneurontin generic cost cost of neurontin 600mg
https://diflucan.icu/# diflucan pills prescription
how much is diflucan over the counter diflucan pills for sale
Georgeheeld
Posted at 23:15h, 28 Junehttps://diflucan.icu/# diflucan prices canada
RobertTriep
Posted at 10:46h, 29 Junehttps://withoutprescription.store/# non prescription ed pills
Andrewtam
Posted at 16:23h, 29 Junecan you buy neurontin over the counter gabapentin 100mg
https://gabapentin.icu/# buy generic neurontin
prescription drugs online canadian online drugstore
Isiahcic
Posted at 00:23h, 30 Juneprescription medication neurontin neurontin discount
JefferyEmiSk
Posted at 02:25h, 30 Junewhat is the best ed pill best ed pills at gnc
Jeffreymet
Posted at 07:38h, 30 Juneneurontin online 800mg neurontin
https://withoutprescription.store/# ed meds online without doctor prescription
purchase cipro ciprofloxacin order online
Thomassor
Posted at 12:52h, 30 Junebuy cipro cheap cipro online no prescription in the usa
https://diflucan.icu/# diflucan online cheap without a prescription
diflucan coupon canada diflucan cream prescription
RobertTriep
Posted at 18:53h, 30 Junehttps://gabapentin.icu/# neurontin 900
Michealdiona
Posted at 05:16h, 01 Julycipro cipro online no prescription in the usa